• How many of us using a Mobile Phone?, Well the answer is, All of us do.
  • How many of us have lot of apps installed on our phones?  The answer again is, all of us do.
  • Do small businesses understand the importance of mobile apps…? Sadly the answer is, not enough

When we started our small business mobile apps development practice, we wanted to run a quick survey with our customers and find out if they really appreciated our new offering. Our experience of having worked with several companies of different sizes gave us the flexibility of picking up a sample of small and medium sized businesses for the survey. Our customers expressed several things during the survey. We have filtered out the most important and commonly expressed doubts. We have also added our expert comment to each doubt.

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Most small businesses feel website is good enough for them to tell the world of their presence. Some of them felt that social media presence too is important for their business.

No, web presence alone is not enough for you to reach out to your customers. You need a mobile app too. Our research shows that 70% of the Americans use their mobile phone every 43 minutes. Most of the purchases, transactions, interactions happen over the mobile phone apps. If you are not in their phone, you are not in their mind.

Customer relationship management is not effective over mobile apps. They are impersonal and do not have the impact of a web portal or a social media engagement.

Mobile phone usage is growing rapidly. Mobile apps increase customer engagement. They increase repeat visits, and permit a wide variety of online transactions. Customers get notified about coupons and promotions on their phone and your sales increase through instant buyers. App icons even help build brands by providing a visual design that customers recognize.

Most small businesses think developing mobile applications is a complex process. They believe that different apps are to be built for different systems (android, iOS, Windows etc.). Moreover, they do not have the necessary skill, expertise and knowledge of building apps themselves.

Companies like ComTec have some readymade solutions for such problems. We understand the entire cycle of mobile app development and can build one in a short span of time for companies. Several technological allowances enable us in building apps for all operating systems and devices without too much of programming effort. This will reasonably cut down both the development cost and time.

Most of the mobile applications have lot of bugs and companies do not have the necessary skill to test and fix them.

Mobile software like a web application is prone to bugs during the development phase. An ideal service provider must also have QA included in their offering for you. Else, you can hire an independent testing agency to audit the software and fix the bugs for you.

Lot of small companies reported to us that they need a mobile app and are willing to outsource it to an expert service provider. However, they are lost on how to go about the design of the application.

The key to building any mobile application is solving a business problem. Apps that let users accomplish more in less time, plug wastages and use resources more effectively are the ones that will get you returns easily and quickly. The business must outline what objective the app is supposed to achieve once it goes live. You need to hire a development agency with consulting experience. Mobile app dev is not just about keying a few lines of code. It is about empathizing your business needs and building a solution that lets you achieve them.

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ComTec is a 20+ year old IT Solutions and services company with dedicated centers of excellence for software and smartphone apps development for small and medium businesses. We either provide resources for your Mobile app development or can take up entire engagement based on SOW.

Contact us to speak more about our mobile application development capabilities.

 

About The Author

Jag Bethi is the SVP Solutions at ComTec, a 21 year old IT solutions and services company. He works with CIOs, CAOs and CFOs in optimizing and modernizing their IT (applications/infrastructure) portfolios. He has over 24 years of experience in all aspects of IT and has worked in multiple capacities such as Programmer, Management Consultant, Project Manager, Program Manager, Projects Portfolio Manager, Director of Projects and VP of Services. He can be contacted for any IT Consulting engagements.

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